Wednesday 3 September 2014

COMEDIANS AND THEIR CORPORATE SOCIAL RESPONSIBILITY (CSR)

Comedy is a very rewarding business, where you need zero capital to start up. Just your mouth, will push you to a higher height
 –Jesusparrot

Godwin, JP on Stage
A few years ago, the comedy art was not given so much attention as we have it today. Comedy in Nigerian has improved from the beggarly perception of the society to a respectable profession. Comedy has gone deeper and most vast than our original perception.

‘At a point, any comic action was seen as a sign of irresponsibility, immaturity, and unseriousness. It is different today’ says Alibaba.

Comedy, as a part of literary study is a form of literary communication. In Nigeria, it is becoming a fast growing industry. Comedy is part of the arts and a fusion. It doesn’t stand on its own. It’s just that in Nigeria, comedy is a developing industry. That’s why, you still cannot study comedy or you have comedy as a course in higher institutions.

Godwin, JP (Comedian)
Until 1982, comedy had never been taught as a credit course in a major American university.  Until 1984 there wasn’t a single published textbook that detailed the structure of humour writing fundamentals. Today, teaching comedy has become a grown industry. The first comedy writing course at the Scripps School of Journalism at Ohio University has become such a smash hit that students register a year in advance to occupy one of the twenty allotted seats. More than twenty universities now have comedy courses in the US. Workshops and seminars are frequently organised on the benefits of humour in their personal as well as professional life.

In Nigeria, The trend of the art is virtually taking a new shape, with the likes of Atoyota Halleluya Akpobome (Alibaba), who started the stand-up comedy form in Nigeria. Others are Julius Agwu (D’ Genius), Tunde Adewale (Tee A), Ajibola Adebayo (HolyMallam), Ayo Richard Makun (AY), Bright Okpocha (BasketMouth), Koffi Idowu ‘Nuel, Owen Gee, Teju Oyelakin (TejuBaby Face), Seyi Law, Dan d’ Humourous, Godwin Okhawere (JP) amongst others. Though, the comedy art in Nigeria can be dated back to the era of Jimi Solanke, Moses Olaiya (Baba Sala), Mohammed Danjuma and Papi Luwe. The art has indeed has effect on entertainment industry and Nigeria as a whole.

Basically, comedy is to induce laughter. And this is the social responsibility of any comedian. It is no secret that laughter is the best medicine and the easiest way to shed tears off one’s face. Imagine the way one feels after a good dose of rip-roaring, side- splitting laughter? As most would say, it’s priceless! But the road to unabashed humour was not always this easy, the lucrative and even respected. Barely, twenty years ago would no parents condole the idea of their child being the unofficial “class idiot” or jester, preferring for their wards to go onto seemingly more respectable careers while towing the paths those before had followed. In the true fashion that radical changes occur, a small shift in the norm and a gradual tearing away from the fold, it began to be cool to make people laugh and earn something for it. Concerts, sold-out shows and comedy clubs are now a part of our lifestyle as a result of this important mini-revolution in our social culture.

Benjamin Lehman, in his book ‘Comedy and Laughter’ states clearly that, “Laughter is said to be provoked by human manifestations. The laughter, it is said to be corrective; we are invited to believe that the chief end of comedy is to reform manners and dispositions. He further states, “At the outset, we must observe that though we laugh at actions and utterances in comedy, we do not laugh at the comedy as a whole. For the comedy as a whole is serious work, making an affirmation about life that chimes with our intuitive sense of how things are and with our deep human desire to have the necessary and agreeable prevail and our even deeper human desire to arrest before our minds a condition of things pleasant in itself and completely free from the threat of time and disruption.

In “Comedy and Laughter”, Lehmann emphasis that “comedy did not invent incongruity, it discovered it. Long before psychiatry formulated analogous concepts, comedy discovered the masque, the disguise, mistaken identity. Comedy found them what we call laughable, but on the deeper level felt them as symbolic expression. It recognized in non-sequiturs the verbal symbol of those minor derangements in the sequence of events which are always present when we view reality with preconceptions. It found in wit – the surprising juxtaposition implied or expressed and happily phrased- the verbal suggestion of the infinite possibilities of being and of connection”.

To me, Laughter is the surplus of life; it is a bubbling over of the emotions, a kind of spasm of exuberance, a delight of the human heart that makes the thorax cackle; something that warms the heart and delights the brain and the imagination so that men are moved to overflowing delight. Really, Comedy depends on the eye of the beholder, not on the character of the object he has in view, that nothing in nature is categorically comic- whether it is so or not depends on what you make of it. It would seem to follow that anything or everything is suitable subject matter for comedy. From a strictly, philosophical point of view, that is so. But comedy is a tradition as well as an idea; and to the writer and reader of comedy the selection of subject matter and setting is as important as abstract notions about art. Comedy depicts men and women in society.

Consequently, the comedy industry in Nigeria is fast-becoming a productive end to meeting other ends. This has become evident albeit popular on television or film, and in today’s sold-out stand-up comedy shows. The manner of wave-making by youthful geniuses at the art and act of jocular remarks is in itself, inspiring. As companies and organisations have corporate social responsibilities, one key goal comedians should learn to carry out is their social responsibilities, which is to put smiles and laughter into people’s faces.

- by Godwin, JP (Comedian/Event Host.Ardent Publicist.Brand Specialist)

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